The Future of Dgital Marketing

 

The Future of Digital Marketing 

source: pixabay

Marketing

Marketing has developed accordingly from the time of the industrial revolution to the needs of the present rapid-fire world. The Landscape of Marketing is always changing because of the new technologies, trends, and tactics that will never be stagnant, and this is also in the dynamics of the future of digital marketing. There was a time when Digital marketing was the new trend with SEO, Paid Media, Content Marketing, Social media, and more, but these trends are changing because of the changes occurring in the innovation of technology and new tactics being implemented. With that being said, it is very important to know the future of digital marketing and how is it going to overtake the traditional approach of digital marketing. Here is a list of things that will be the future trends in digital marketing.

1. Artificial Intelligence (AI):

Artificial intelligence has scaled up to a new height recently in the past decade, we expect it to grow with a market share of  $126 billion industry by 2025. AI can create simulation models and Personalize purchasing Processes through recommendations based on machine learning technologies and interaction with virtual assistants. The application of AI in marketing has already been implemented by many businesses like Amazon and Netflix where AI recommends products and services based on their previous purchases, views, and searches.

Source: Youtube/Amazon Science

In Digital Marketing, a lot of what AI is doing is meta-examination of a wide range of informational collections and afterward using that information to make its own decisions. We'll keep on observing it being used in the best in class marketing applications, including content creation, voice, and face recognition, chatbots, digital assistants, and highly targeted marketing strategies. Artificial Intelligence will shape the future of Digital Marketing.

2. Voice Search:

Siri, Google, Alexa, Cortana, and a large group of other 'Smart' gadgets, verbal interaction with devices is proceeding to rise. The genuine exercise for us is that individuals like to talk, and that is a favored method of interfacing. What's more interesting is that machines are finally getting up to speed on how individuals need to search, shop, and discover new things. The popularity of hands-free technology will lead to one of the most significant shifts in using keywords, where the market share is expected to reach 1.8 billion by 2021.

Due to the trend in Voice Search, there are some interesting challenges. Doing a voice search is completely different from typing a query in any of the search engines. For example, an individual looking for a North Indian restaurant might type “North Indian Restaurant in Bangalore” in any of the search engines and the screen displays the results one page at a time, but might ask a personal assistant device, “where is the closest North Indian restaurant?” and the device replies verbally with few choices at most, but frequently gives one choice. This future trend in digital marketing is going to rise rapidly and this means digital marketers need to optimize their strategy to accommodate voice search for SEO Success is about to become an even bigger deal.

3. Visual Search:

Visual Search can possibly change how we communicate with the world around us. The Popular Maxim "A picture is worth a thousand words" is presently relatable to the Search Marketing Industry. Although it is in the baby stage, significant players like Google, Pinterest, Bing, and Amazon have all built up their own visual search engines and the visual hunt market is prepared to arrive at more prominent statures sooner rather than later with a piece of the overall industry of 109.4 billion by 2027. (Grand View Research)

Did you know this?

90% of data communicated to the human cerebrum is visual and the human mind can distinguish pictures seen for little as 13 Milliseconds.

How Visual search will shape the future of Digital Marketing?

source: Google lens

Indeed, what I need to state is "Innovation (visual Search) will continue improving in precision" yet regarding marketing, the perception will positively assume a significant job. The fundamental explanation is that visual pursuit permits clients to search for what they are actually searching for multiple times quicker than text-based searches. (HubSpot source)

4. Social Commerce & Shoppable Post:

As per July 2020, more than half of the world now uses social media which is 3.96 billion people with an annual growth of 10.5% in the total number of social media users and 99% of social media users accessing via mobile.

There is not much you wish to grasp about social media in terms of the particular platform, but its whole spectrum of how we’re using social media is getting ready to see a large shift. Social Media was used to interact with peers but now with the expansion of e-commerce, social media, and E-commerce are accustomed to maximize the opportunities for sales.

source: Instagram

Social commerce (S-commerce) will be an integral part of the future of internet marketing and platforms like Instagram where it reports that the platform has 1 billion users and 90% of the users are following the shopping brands. This is a huge potential market for e-commerce brands where the visual content of the product is attracting more prospects and willing to buy the products which they see through the shoppable post.

E-commerce brands can create and post their products and services, which will allow users to shop smoothly. This makes the businesses reach prospective customers with ease and cut down the sales funnel, giving the customer direct access to what they require. 

5. Omnichannel Marketing:

We live in an omnichannel age where the average consumer engages a brand on up to six touchpoints before making a purchase.

Omnichannel marketing is a way of promoting across multiple platforms, including email, social media, apps, podcasts, digital televisions, and website blogs to connect with prospects on multiple platforms. To be a step ahead of your competitors, Business must exhibit a seamless, consistent voice and message across all the relevant mediums.

A study report from SAP shows that omnichannel is rewarding.

86% of the respondents are in an opinion that their multi-channel efforts were leading to increased consumer and customer expectations and 86% of those agree that the benefits of investing in an omnichannel outweigh the challenges.

Nearly 74 percent of those respondents say they have experienced an increase in sales because of their presence in omnichannel marketing and 64% with customer loyalty and over 50% reported better customer experience.

But only 16% of businesses revealed that their meeting all the business and analysis needs for consumer experience via omnichannel.

Managing all the different channels is challenging but with the help of SaaS companies providing tools to manage multiple channels efficiently, it is becoming an easier task to manage an omnichannel strategy. Omnichannel will be the future trend in digital marketing where consumer engages in different platforms.

Walk-in hand with the future or be left behind.

As John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future.”

The Future of Digital marketing is constantly changing and you need to keep up with these innovations in technologies, tools, and strategies, or else you will be drowned in the ocean. All digital marketers need to sit on top of these future trends in Digital Marketing to ensure that their marketing strategy is competitive and successful. To Incorporate these future trends in Digital Marketing we need to have a clear goal, vision, and strategy.